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ESV's DDIY campaign features on 7's Sunrise - Weekend edition

Sunday 17 November 2019 5:56pm

On the Saturday edition of Channel 7's Weekend Sunrise, our DDIY - Don't Do it YourselfExternal Link campaign, which draws on the YouTube tutorial format to promote the importance of hiring a licensed electrician instead of doing your own electrical work, was featured in the 'Masters of advertising' segment, with Jane Caro and Matthew Bywater.

After watching our ad, industry stalwart Jane Caro commented "I think it's really good. It's simple, it's clear, and it really sends a very serious message about the tendency for some people to want to do everything themselves. I have a husband who is a little bit like that. We have ended up in hospital a couple of times. So, I'm very much on the, "Let's not do it yourselves.""

Watch the Sunrise segmentExternal Link (from 1 hr 55 mins 10 sec) and read about our DDIY campaignExternal Link .

DDIY - campaign messages

  • Never do your own electrical work
  • ALWAYS call a licensed electrician

Reviewed 24 January 2023

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